The business model of Standing Rock focuses on directing its net profits to benefit Native American reservations, particularly supporting American Native communities in areas such as education (e.g., school funding) and other social initiatives. The fundamental concept behind this business model is to have a positive impact on Native American communities by using the company's economic resources for charitable purposes. This approach aims to enhance the quality of life and opportunities for Native Americans, especially in areas where they have historically faced disadvantages.

By directing net profits towards educational and social programs within reservations, Standing Rock's business model contributes to bringing about positive change in these communities and fostering long-term benefits for Native Americans. It represents a commitment to utilizing the company's economic resources for the betterment of Native Americans and their future. However, our commitment to charity extends beyond these endeavors. Explore further to learn about our additional projects: Read more under Social Impact.